The new strategy comes after the firm this year completed a biodiversity baseline assessment in partnership with The Biodiversity Consultancy to determine its highest ecological impacts. This showed that “leather, cashmere and wool have the most significant impact on biodiversity as well as accounting for a high proportion of Burberry’s carbon footprint”.

The strategy builds on its recent commitment to become climate positive by 2040 and will expand the scope of its current initiatives, “applying a nature-based approach in its own value chain and in areas of greatest need beyond its operations”.That means a focus on protecting and restoring nature within and beyond Burberry’s own value chain through projects supported via the Burberry Regeneration Fund.It’s also expanding support for farming communities, “intensifying existing efforts around farm-level certifications and training where Burberry sources raw materials”.And it’s developing “regenerative supply chains, applying regenerative and holistic land management practices to grazing or farming systems”.It aims to avoid negative impacts on biodiversity, conservation or the environment, reduce its impact in those areas and actually have a positive effect on them.